The challenge was to grow the Nike+ community by creating an authentic experience that enables all athletes to be the best they can be all day, every day. Nike has always been dedicated to inspiring and motivating athletes to do more. The Nike+ FuelBand merges the digital and physical worlds to motivate and inspire athletes to make every day count. The experience doesn’t end on the wrist all of the data captured on the band syncs effortlessly to a rich mobile or Web-based experience. The FuelBand also tracks calorie and step count-and is also a watch. Whether you walk, dance or play catch, the more you move, the more NikeFuel you earn. This enables athletes to compare, compete and collaborate across activities, regardless of gender and body type. It tracks activity as NikeFuel, a universal metric based on oxygen kinetics mapped to activities and associated movements.
The Nike+ FuelBand is the ultimate sports motivator.
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